Influencing Requires a Relationship

To generate a result that exceeds our limits, we need other people to join our cause. We use influence to get others on board with us. Many ways to influence others exist. Recall when someone influenced you to join their cause. What influenced you? Often the...

Reciprocity

Reciprocity is a strong social norm in most cultures. People tend to respond to positive actions with positive actions. In other words, when someone does something beneficial for us, we feel inclined to reciprocate and do something beneficial for them in return....